How to Make Your DIY Business Logo
You can never underestimate the power of a good logo. Being at the center of your branding, your logo must reflect the essence of your business and create an enduring impression.
When creating your marketing materials, such as flyers, business cards, your website and the like, your logo will one of the most crucial parts of your design. That’s why taking it for granted can be a monumental mistake. You have to be willing to sit down and commit time to I.
The good news is, you don’t have to spend a lot to pay a pro designer. Today, there are lots of online resources that let you create your own, thanks to simple editors that provide highly flexible options for customization.
Best of all, you don’t need any prior design knowledge or technical expertise. Such tools are instinctive to use, which means you simply have to follow as you are instructed. For example, some sites will ask you a few questions about your business and provide logo suggestions based on the information you submitted. After that, you can begin conceptualizing and personalizing your logo, and then download it in different formats that let you use it on different types of marketing materials.
Below are tips that can help you come up with a good design:
a. Picking Colors – Use colors that represent your company’s spirit. So if you sell children’s toys, bright hues work best. If you sell fashion bags, chic shades can be effective. Ever heard of psychology of colors? Read about it and apply what you have learned when choosing colors for your logo.
b. Size Optimization – It’s important that your logo looks great in any material or resolution. In short, it must be scalable. You don’ have to manually adjust the size to suit every purpose.
c. Getting Inspiration – You can’t copy a logo that you like, but it can always inspire you to create something as beautiful. If you look around online, you will find websites that feature outstanding logos. Let them serve as your guide as you build your own.
d. Flexible Design – Though it’s fine to update your logo once in a while, you shouldn’t do it weekly or even monthly. Note that logos are effective mainly because of their consistency, because its main job is to identify your brand.. Changing yours so frequently will only confuse the public, which is counterproductive to the brand you’re building or maintaining.
e. Simple Is Memorable – Finally, and without a doubt, simpler logos are proven to be more memorable. It’s okay to be creative, but don’t go overboard. Sometimes, creativity can get in the way of business if you forget that function is still number one.