Can you Do-it-Yourself or You Need a PPC Management Agency
PPC advertising, or Pay Per Click if you like, is an easy and straightforward way of online marketing today. No doubt you want to generate the most targeted traffic to your online business, right? Thus, with PPC, you’re are availing your website to search engines, hence placing it in a good position to generate profitable traffic. If you want to have an effective Pay Per Click advertisement, you, therefore, have to formulate a good strategy that will drive relevant, qualified and profitable traffic to your site.
It is no wonder most people prefer dealing with a PPC management company. See, there is a lot of work involved in creating a winning strategy, most of which only a management agency understands. A perfect example is when submitting a website to the search engine’s sponsored listings. Here, you’re expected to bid on keywords that you expect your target market will use on the search engines to look for what your site offers.
Step one that PPC management agencies take is to carry out thorough keyword research to help determine the best possible keywords and key phrases combinations. Once that is done, the process goes into evaluating the keywords and keyword combinations relevant to the site in question and identifying a niche that a website should specialize in.
During keyword analysis, the agency seeks to establish the popularity of the selected keywords and their average bids for the keywords selected for your site’s niche. Keep in mind that good PPC management entails having a clearly defined budget, which your agency should be able to help you with. Budgeting, in this case, entails determining the amount of money the campaign ought to use as well as the cash value of each click to your site.
The other step would be to come up with a conversion rate to help determine the value/click to your site. This means the number of potential visitors divided by the number of successful sales to get the average net profit per each sale. The figure is then divided by the net profit over the net sale by the conversion rate so as to arrive at the value of one click to your site.
PPC management is also about monitoring the results on a daily basis so as not to exceed the budget and so that the strategy can be adjusted accordingly. Additionally, you have to ensure the keyword research is a continuous process to accommodate new and better keywords and get rid of redundant ones. No doubt you must work with a company that understands PPC management.